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What is TikTok?

These days TikTok became the most popular social media application, where users create comedy      15–second videos as they can also create and share 60-second Stories-type videos using a variety of tools including lip-syncing, animations, special effects, and also beat matching popular songs to filmed footage.

TikTok give the chance for inexperienced movie makers to create videos that are well made.

Videos can they promote across the networks using tools like hashtags.

TikTok is considered as a fun-to-use-app that let users create funny, silly, and hopefully engaging videos.

How TikTok differs From Musical.ly

TikTok was formerly called Musical.ly.

Musical.ly mainly focuses on lip syncing to music whereas TikTok gives a wide variety os songs and sounds along with an option to add special effects and filters, in addition to an option that is given by TikTok is to add videos that are already created on the telephone.

By the time TikTok is promoted as a video-sharing social network.

TikTok users can create a variety of videos ranging from challenges, dance videos, magic tricks, and funny videos.

The key differentiating factor between Musical.ly and TikTok is that it has a much broader scope for video creation.

Who Uses TikTok?

TikTok is mostly favored by younger people where 66% of the users are below 30 years old.

How Can Brands Use TikTok?

There are three main ways that you can use to market through TikTok:

  1. Create their own channel and upload relevant videos.
  2. They may work with influencers to spread content to a broader audience.
  3. They can pay to advertise

Why Are TikTok Hashtags Important?

Hashtags on TikTok works the same way they work on Instagram, they used as a tool that helps in organizing similar content together by category and help users search and share content.

Benefits of Using Hashtags in Your TikTok Strategy:

TikTok hashtags are the effective way to grow your following and engagement, as they don’t only help reach more users, they also help reach the right users.

  • TikTok Hashtag Value #1: Discoverability

TikTok hashtags gives the content a major boost as it also open up the floodgates to users who are already searching for what you’re sharing.

If you use trending hashtags, your content will be pulled to relevant discovery pages for millions to see.

  • TikTok Hashtag Benefit #2: Create A Community

TikTok’s For You page picks up on the type of content people like. If viewers often watch videos with the hashtags you use, TikTok will put your videos in front of those users.

The more you post with those hashtags, the more followers, likes, and comments you’ll get.

  • TikTok Hashtag Benefit #3: Jump In On The Trends

Always stay on the beat to what’s trending. If there is a trending hashtag that aligns with your brand, join in on the challenge!

Using random, high-traffic hashtags may result in a quick-win, but could have a negative impact on your brand trust.

How to use TikTok to Promote Your Business

  • Study the platform

Study what type of content works on TikTok and how to interact with others on the platform, your business can fit into the culture naturally.

  • Create fun content

Create creative and fun content.

Creating your own content is the easiest and least expensive way to promote your business.

Try not to film any videos that are not suitable to your business even if it is trending.

  • Launch a hashtag challenge

A hashtag challenge is when you encourage TikTok users to create or recreate content and add your branded hashtag to it.

A fun hashtag challenge not only promotes your business, but it also drives user interaction and engagement.

  • Work with TikTok influencers.

To get results from TikTok influencer marketing, just make sure the influencer’s audience matches your target audience.

  • Take advantage of TikTok advertising

TikTok offers four different types of ads including:

  1. Infeed Native Content: This type of ad is similar to Snapchat or Instagram story ads and supports multiple features like website clicks or app downloads.
  2. Brand Takeovers: They can create images, GIFs and videos with embedded links to landing pages or hashtag challenges
  3. Hashtag Challenges: Instead of trying to make a hashtag challenge go viral on your own, you can use promoted hashtags to get more engagement.
  4. Branded Lenses: Branded lenses are like the Snapchat 2D and 3D lenses for faces and photos.

TikTok Tricks

  • Hide your liked TikTok videos

You just have to go to the Settings and tap on the Privacy and safety button. There you will find an option saying “Who can view your liked videos.”

As soon as you set it to ‘Only me’, you will see a lock on the favorites tab which means now only you can see your liked videos and no one else.

  • Enable Restricted Mode To Remove Unwanted Videos

Some pages have bad content and they can be restricted by opening the app, tap on the ‘Me’ button, and then click on the three-dot menu and then tap the ‘Digital Wellbeing’ option available under the general settings.

You will spot the Restricted Mode there, turn it on.


  • Manage Your TikTok Login

If you have logged in to TikTok from another mobile and you want to log out you just have to tap on the ‘Me’ button on the home screen of the app and then tap on the Manage My Account option. After that, you will see an option saying Security, tap on it.

You will then get a list of logged-in devices.

  • Download TikTok Videos Without Watermark

You just have to copy the link of the video you want to download. Now open the website ttdownloader.com in a browser and paste the link there.

Now tap on the ‘Get Video’ button and you will have your favorite video without any watermark.

  • Change Video Language Of The Content

One of the most popular tricks is changing the language of the content by you just have to tap on the Me button, tap the three-dot button, and select the Content Preferences option. You will then find the Add Language button, tap on it, and select the preferred content language.

You will start seeing new recommendations according to the selected language.

  • Use TikTok Songs From Other Videos

You just have to go to the video whose sound you want to use, tap on the disc-like icon at the bottom right corner of the screen. Now, tap on the ‘Use this sound’ button available on the next page.

Your TikTok video recording screen will open up and as you start recording your video, the sound will play accordingly.

  • Don’t Allow Anyone to Download Your Videos

Launch TikTok -> profile button at the bottom right corner -> more button at the top right corner -> privacy and safety. Scroll down to the Safety section and hit Allow your videos to be downloaded. Now, choose the Off option.

  • Make the Most of Data Saver

Launch TikTok -> profile button at the bottom right corner -> more button at the top right corner -> Data Saver. Now, turn on the switch.

  • Hide Comments with Specified Keywords

Open the TikTok app on your device -> profile button at the bottom right corner -> more button at the top right corner -> privacy and safety.

Top Marketing Hashtags for TikTok